JOYCE Boutique founded by Joyce Ma has built its legacy as the cutting-edge fashion boutique, which has served as direction-setter and taste maker and a champion of independent designers for more than 50 years. The first JOYCE was opened in Mandarin Hotel in 1970, and was instrumental in bringing avant-fashion brand like Giorgio Armani, Yves Saint Laurent, Comme des Garçons, Issey Miyake and Dries Van Noten, transforming Hong Kong into East Asia’s luxury fashion capital and her boutique into a publicly traded fashion empire from the 1970s to the 1990s.

In 2022, JOYCE Boutique bid farewell to its Central flagship boutique and moved to nearby Pacific Place for their new flagship at Admiralty, designed by COLLECTIVE.

LOCATION: Pacific Place, Hong Kong

AREA: 1,000 m2

CLIENT: The Lane Crawford Joyce Group

ARCHITECT: COLLECTIVE

PHOTOGRAPHY: Kevin Mak @ 1KM Studio